Google Creates Guetzli, a New JPEG Encoder With 35 Percent Smaller Files Without Loss of Quality

Google announced Guetzli (meaning “cookie” in Swiss German), a new open source algorithm that will encode high-quality JPEG images much smaller than ever before. They claim a 35 percent reduction in file size, which would have huge implications for us photographers with image-heavy websites.

It was really a good news for everyone include photographers and graphic designers to shrink our artworks.

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